Job Description
Department: Marketing
Location: Salt Lake City, Utah
Compensation: $60,000 - $65,000 / year
Description Position Overview Freezing Point is the fastest-growing frozen beverage company in the U.S. and the maker of Frazil, 100% Juice Frazil, Frazil Energy, and Café Tango. We are a fun, high-energy, and fast-paced organization passionate about delivering exceptional frozen beverage experiences.
We are seeking a Marketing Associate to support and execute marketing initiatives that drive customer acquisition, brand awareness, and engagement across multiple channels. This role is ideal for a creative yet data-driven marketer who thrives in a collaborative environment and is excited to grow with an innovative brand.
Key Responsibilities Content Creation & Media Management
- Develop and execute engaging content across digital, social media, email, web, and print platforms in alignment with brand standards
- Manage and update company websites and support email marketing campaigns to maintain a consistent and compelling online presence
- Collaborate with cross-functional teams to create and distribute marketing materials that resonate with target audiences
Consumer Promotions management
- Play a critical role in developing and executing Free Frazil Friday, the biggest Frozen beverage promotion in the US
- Create impactful POS and other marketing materials with graphic designers on the marketing team
- Collaborate with businesses around the country to provide an excellent customer and consumer experience for all involved with Frazil's consumer promotions
Marketing Analysis
- Conduct market research to identify trends, customer insights, and competitive activity
- Monitor and analyze marketing campaign performance to identify optimization opportunities and drive continuous improvement
Data & Analytics
- Track and report on customer engagement, acquisition, and retention metrics using analytics tools
- Support strategic decision-making by providing data-driven insights and recommendations
Customer Acquisition
- Assist in developing innovative strategies to attract and retain customers
- Support the execution and optimization of digital advertising campaigns to maximize reach and conversion
- Other duties as assigned
Skills, Knowledge and Expertise Minimum Qualifications & Competencies: - Bachelor’s degree in Marketing, Communications, Business, or a related field
- Proven project management experience with the ability to manage timelines, priorities, and multiple initiatives simultaneously
- Foundational marketing experience with a solid understanding of marketing principles, branding, and customer engagement strategies
- Experience working with data analysis and marketing performance metrics to evaluate and optimize campaigns
- Experience with digital marketing tools, including social media management, email marketing, website management, and analytics platforms
- Exposure to or experience with digital advertising, including paid social, search, or display campaigns
- Strong written and verbal communication skills
- Proficiency in Microsoft Office and familiarity with marketing software and tools
Preferred Qualifications & Competencies: - Hands-on experience with digital ad buying and campaign optimization
- Experience developing and executing social media strategies
- Interest in brand management and supporting brand consistency across channels
- Familiarity with HubSpot or similar CRM and email marketing platforms
- Experience working in a fast-paced, entrepreneurial, or high-growth environment
Required Soft Skills: - Creative thinker who enjoys brainstorming, collaboration, and idea generation without ego
- Adaptable and eager to stay current with evolving marketing trends and tools
- Strong executor who balances creativity with follow-through and project completion
- Exceptional communicator comfortable presenting ideas and collaborating across teams
- Relationship builder who values trust, active listening, and adding value internally and externally
- Analytical and data-driven, using research and metrics to measure effectiveness
- Fun, energetic, and aligned with the Frazil brand—bringing positivity without sacrificing quality or accountability
Physical Demands & Working Conditions: - Frequently communicate with team members via phone, email, or in person
- Fully onsite position in Salt Lake City, UT
- Frequent use of computers, including prolonged periods of screen time
Benefits Frazil provides a full benefits package including Medical, Dental, Vision, Life Insurance, Voluntary & Supplemental Plans, 401k with Employer Match, PTO and Company Holidays.
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