Business Analyst - Salesforce Marketing Cloud Job at Purple Drive, McLean, VA

YXB6aDd0NEpJYldmNjB0eVVCWG1neU1kelE9PQ==
  • Purple Drive
  • McLean, VA

Job Description

Role: Business Analyst - Salesforce Marketing Cloud

  • Collaborate with retail banking, credit, and mortgage teams to understand business objectives and translate them into functional requirements.
  • Conduct workshops and interviews to capture detailed user stories and acceptance criteria for banking-specific marketing campaigns.
  • Document current-state processes and design future-state workflows for marketing automation tailored to financial products.
  • Work closely with Salesforce Marketing Cloud developers and architects to design scalable solutions integrated with core banking systems.
  • Ensure compliance with banking regulations, KYC norms, and data privacy laws (GDPR, CCPA) in all marketing initiatives.
  • Define data models, segmentation strategies, and audience targeting rules for financial customer journeys. Develop test plans, scripts, and coordinate User Acceptance Testing (UAT) for BFSI marketing use cases.
  • Create dashboards and reports to track campaign performance, customer acquisition, and cross-sell metrics. Prepare training materials and conduct sessions for banking stakeholders and end-users.


Qualifications:

  • Bachelor's degree in marketing, Business Administration, Information Systems, or related field.
  • 5 years in Business Analysis or Marketing Technology roles within BFSI domain.
  • 3 years of hands-on experience with Salesforce Marketing Cloud.
  • Proficiency in Marketing Cloud modules (Journey Builder, Automation Studio, Email Studio). Understanding of SQL for data queries and segmentation.
  • Familiarity with APIs and integration concepts for banking systems.
  • Certifications Salesforce Marketing Cloud Email Specialist or Consultant Salesforce Administrator (ADM201) preferred IIBA or CBAP certification is a plus.

Job Tags

Similar Jobs

Highmark Health

Patient Care Technician - BHU - Part Time - Forbes Hospital Job at Highmark Health

 ...Description : GENERAL OVERVIEW: This job provides direct care to patients and assists with non-direct patient care unit coordination....  ...: Minimum High School Diploma or GED Limited or no experience: Must be able to attend 2 weeks of training Ability to... 

XPO Logistics

Truck Driver - Home Daily - CDL A Job at XPO Logistics

What youll need to succeed as a Forklift Operator at XPO Get a feel for the role. Watch this short video to see a day-in-the-life on an XPO dock . Minimum qualifications: Be at least 18 years of age Able to do basic math calculations, with and without...

Team Builder Recruiting

Construction Worker / Driver Job at Team Builder Recruiting

 ...Construction Worker / Driver Herndon, PA Do you want a hands-on construction role where you deliver materials, work with tools, and...  ...within the trade. Small, Tight-knit Team: Work in a small company where everyone knows each other, communicates clearly, and works... 

iTarget Golf

Embedded software engineer for embedded systems Job at iTarget Golf

 ...$182,000 - 364,000 per year Requirements: Experience with embedded systems and real hardware Strong debugging and troubleshooting...  ...continuity Collaborate directly with our Lead Hardware Engineer to eliminate obstacles and expedite system completion Engage... 

RG&T Solutions

Online Shopper - Hiring ASAP Job at RG&T Solutions

Seeking motivated Online Shoppers to assist customers by accurately picking and packing grocery orders in a fast-paced environment in Plymouth, MN. Retrieve items efficiently and accurately based on online orders. Ensure quality control by checking items for freshness...